SYSTEMATIC BEGINNINGS
SYSTEMATIC BEGINNINGS
by margaret park

Brand identity creation and packaging design for a unique skincare line called Farmacy. The brand pillars of farm and science are represented throughout the design elements: modern typography rooted in a grid system paired with detailed hand-drawn illustrations. 

Inspired by the folding poster concept, the product boxes are designed in a unique format to open flat and serves as a storytelling device.

Brand co-development: Sephora

Illustration: Kei Meguro

Logo concept: Myung Kim

* Winner of the 2016 GDUSA American Package Design Awards

* Exhibited at the 2015 Parsons Alumni Exhibition