SYSTEMATIC BEGINNINGS
SYSTEMATIC BEGINNINGS
by margaret park

Art direction and graphic design for the Mercedes-Benz tent at Concours d'Elegance at Pebble Beach. Focusing on the two brand pillars of luxury and performance, the theme of the tent was the SPARK—a symbol of the ignition of the engine, the inception of a concept for a new mode of transportation—Mercedes as the spark in automotive history as one of the industry leaders in brilliant engineering and design.