I was delighted when my friend Charlotte Cho asked for some art direction and design help for her book launch event. After a brainstorm with her and the Sokoglam! marketing team, we decided the main goals were to engage guests and highlight the products in a non-sales-y way. Some of the surprises at the event included gradient lip makeovers, a photobooth with custom hand-made props using illustrations from the book, an interactive wall where guests post their beauty secrets on multicolored raindrops (chok chok!) and enter in a contest to win top Sokoglam! selling products.
The "MINI SHOP" served as a product play section, featuring key Sokoglam! products mentioned in the book displayed on NYC skyline-inspired modular acrylic risers. Guests were encouraged to touch and feel the product, while subtly walking through the phases of the classic k-beauty regimen: cleanse, exfoliate, tone, treat, and play (color cosmetics).